People are inherently more mobile now than before, thanks to constant wireless Internet and 3G/4G connections. The mobile web simply extends your audience, which is why most website owners should learn the importance of mobile web design.
As we engage more with our smartphones and other mobile devices, the mobile web has become more important to our public consciousness. Gone are the days where we worked off of primitive web browsers installed on older phones; now, via the mobile web, we use Internet browsers, like Apple’s Safari, Google Chrome and even Mozilla Firefox in mobile formats. Websites have started to follow the trend too, optimizing their content for access through these mobile browsers.
The mobile web is a term simply referring to the world wide web or the use of web-based Internet browsers through a web-enabled handheld and mobile device, such as the ubiquitous smart phone. Plenty of mobile devices connect through a mobile network, like constant 3G/4G connections or another Internet-based wireless network.
The mobile web is different from typical native, mobile applications and involves mobile web browsers. These applications themselves have steadily started utilizing the hardware available within smartphones. This means that most future mobile websites won’t particularly need a differently configured mobile interface, as smart phone hardware will increasingly manage a website’s resources in an effective way.
That doesn’t mean, however, that mobile web design isn’t necessary. In fact, it’s more important than ever to learn why designing for the mobile web remains important.
The most important factors that go into mobile web design include resolution and input functionality, a website’s integration into mobile web browsers and its overall accessibility, which can include its visual design. When all of these elements come together, users will prefer to use that version of any particular website on a mobile platform.
Implementing mobile web design principles into your website simplifies or streamlines the browsing experience for your prospective web visitors. As mobile devices work differently than computers, a proper web-based experience has to be implemented to make up for the reduced features on smart phone web browsers.
What most users want out of mobile websites is simple enough—most desire a website that’s easy to use. Many websites, most notably Google, offer stripped down yet intuitive versions of their main websites, enough so users don’t have a hard time navigating their websites.