In today's digital age, websites have become an essential part of any business or organisation's marketing strategy. A website is like a virtual storefront, where people can visit and learn more about the company's products and services. However, as businesses grow and evolve, their [...]
From time to time it's nice to be recognised, and that's exactly what's happened as I was nominated and subsequently won a Scoot Headline Award for my work in the SEO industry, and in particular citing my article, The A to Z of SEO, as [...]
It would be fair to say that Google had a mixed year in 2013. In fairness there are a lot of things they did very well, Google+ being one of them, but when it comes to Google Search, the company has left a lot of [...]
Speaking personally, SEO implemented the white hat way gives you a great deal of satisfaction. And with a negative side to SEO also present, it almost echoes the old diametrics of good versus evil, right versus wrong, or if you're a product of the Star [...]
Google has seen some pretty drastic search system transformations in the past year, and Matt Cutts, the head of Google's web spam team is often the anchorman behind the breaking news and other important developments in the SEO industry. And through the Googlewebmasterhelp channel on [...]
Since Google's Hummingbird landed it would be fair to say that things have taken a very different direction where content writing is concerned. “Semantics” quickly became the new buzz word in SEO circles, but despite Google's new semantic methodology, things really haven't changed that much [...]
Much has been made of Google's Hummingbird and its all new “intent” methodology. Google claims it knows what you're looking for and it will evolve into something to behold. So while I can understand Google's optimism for a brighter search related future, I do have [...]
As many of you will know I'm a web programmer and without sounding egotistical or arrogant I consider myself a pretty good one. Google certainly thought so too, since it ranked me on page one for that search term for a good number of years, [...]
The A to Z of SEO This article (updated December 15th 2013) contains what I consider many of the most important factors in SEO, from A to Z, from Authority to Zeitgeist, and is based on SEO information accumulated over the past two years, drawing [...]
The following infographic of how a Google search works (courtesy of the big "G" itself) breaks down the information into its most basic form, illustrating the individual steps of the search process, from before you click the search button, to calculating the exact rankings, to [...]
Web Programmers and Web Developers are NOT the same thing! Those of you following my previous posts may have concluded I have a slight issue with Google's new Hummingbird update. And you'd be right to reach that conclusion. Google named it Hummingbird because it's designed [...]
Hummingbirds, Penguins and Pandas - It's all Semantics Those of you that are here after following my 'How Paid Links Can Kill Your Rankings', and Hummingbird Recovery articles may have noticed I touched upon a subject that won't mean much to most people - semantics. [...]
Why has my Google ranking dropped post-Hummingbird and how can I fix it? If you're remotely interested in SEO you've likely already been shaken by the impact caused by Google's latest update, code name Hummingbird. Google claim this is their single largest update for [...]
Google's latest Penguin update exploded into action yesterday (October 4th), the fifth such update in the last 18 months. The update is said to affect around 1% of search queries to a noticeable degree, according to Matt Cutts, speaking via Twitter. https://twitter.com/mattcutts/status/386231794883780609 The Penguin evolution [...]
Everyone these days claims to be an expert in SEO, but I bet there will be many of you who won't even realise that Google has discontinued one of the most useful and powerful tools in your SEO toolbox. Wondering what it is? I'm talking [...]
Should I register multiple domains for my website? It's a question asked to me by my clients on a regular basis, and the answer is one that's changed quite a bit as Google's complex algorithms have evolved. No longer can you fool Google with duplicate [...]
It stands to reason that providing video content for your website will be something that your visitors will be happy to see. Video is a far more engaging way to interact with web site visitors and it can save your guests reading through lots of [...]
Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things [...]
Recovering from a WordPress Spam Injection attack is not fun, but you can regain your Google Search Results after being hacked by a spam injection attack. The best policy with Google is to be specific in your explanations. You will need to make sure that [...]
Below are the top 10 ranking factors I believe that not just Google but other search engines use as part of their organic search results ranking algorithm: Keyword use in title tag Keyword use in domain Keyword use in body text (the first 100 words [...]
Getting a first page ranking after three days and at no cost isn't really that impressive. My name isn't exactly John Smith now is it? Nevertheless, I want to be number one of these apparent 3.6 million results, and that's exactly what I am about [...]
Getting your site listed by the major search engines is supposedly as simple as filling out a form or two. But is that really the most effective way to get listed? In short, NO. Week one of Project SEO will detail how to bypass this [...]
As most people know, SEO can be a very hit and miss affair. And with the likes of Google moving the goalposts before you have time to blink, it's important to keep abreast of the latest developments, else risk losing that all important search engine ranking. With this in mind, I decided to test the boundaries of SEO a little, and develop a definitive list of what works and what doesn't. Hence, Project SEO was born (I know, I couldn't think of a better name!).
Getting top search engine ranking is a challenge to marketers who don’t understand the importance of using web strategies. Hard as it may seem, getting to the top of search results is achievable especially when you arm yourself with effective SEO strategies. Here are the [...]
Adding a user to a Google Analytics account is a necessary step in SEO projects, but many people don't realise how simple it is. The process is quite easy, and you should be able to get through the steps in just a few minutes. Log [...]
